Sunday, November 13, 2011

Bela Borsodi


            There is a lot of good still life work out there but I would have to say that the majority of it although technically brilliant lacks the personality and appeal that other forms of photography hold for me. That is except for the work of Austrian photographer / artist Bela Borsodi. He turns his lifeless objects into wonderful characters, creatures and sculptural forms combining a variety of medium and techniques.

            Bela Borsodi was born in Vienna and has lived and worked in New York City since the early 1990s. He studied fine art and graphic design with a great interest in psychology but often incorporated photography in his projects. When his friends started working at magazines and asked him to take photographs for them, Borsodi became more interested in photography. This led to an early career as a photographer where he shot portraits, reportage, and some fashion for editorials in Austria and Germany.

            Through combining aspects of fine art, graphic design, craft, and psychology, his work offers a surreal imagery that makes clothing and accessories 3-dimensional. Borsodi’s award-winning editorial and advertising photography is truly exploratory, combining unexpected still-life elements with fashion, styling and set design. Objects come to life in his playful fashion stories.

            Borsodi says of his work “I love making things and putting things in an unusual context incorporating various visual languages coming from art and graphic design. I wanted to further explore what one can do with objects; in which different ways I could look at them to discover their alternate perspectives and psychologies. Many objects are perceived in a way that is immanent and bound to their basic function or obvious status in our world. I wanted to question those perceptions and find different ways to explore objects themselves. So I started to play… doing things wrong on purpose, or putting things in weird contexts, adding more layers… trial and error by play. All this led me to integrate disciplines and to try out other visual languages with elements such as illustration or set building.".

            Bela Borsodi’s work has appeared in publications such as V Magazine, Vogue, Wallpaper Magazine, and Another Magazine. He has worked with fashion brands such as Uniqlo, Baume et Mercier Watches, Hermès, and Selfridges.

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